MICE DEVELOPMENT STRATEGY
MICEBOOST can offer a variety of MICE knowledge theory packages and destination marketing tools, but we decided to give an accent on something probably nobody else is willing to share – and we ourselves know how efficient this tool is, because we tested it ourselves.
Therefore we specialize in training you and your staff in comprehensive planning and execution of MICE B2B networking events, from initial concept to the farewell party. Although the process can be challenging, it is incredibly rewarding and beneficial for everybody involved – you, suppliers, buyers, destination… name it.
- Direct 1-on-1 pre-scheduled meetings
B2B events with direct 1-on-1 pre-scheduled meetings are the most efficient way to establish new contacts and build professional relationships, thereby generating more business.
- Big number of meetings
Each supplier can conduct 20, 30, or even 40 meetings at the cost of a single business trip to visit a potential client.
- Networking and exposure opportunities
Alongside business opportunities, these events provide significant networking opportunities, expanding contacts and visibility, which is crucial in today’s market.
- Fam trips!
As a cherry on top, each networking event starts and/or finishes with Fam trips. Organized in close cooperation with tourist boards, Fam trips offer a fantastic opportunity for your potential clients to really feel all the benefits of destination(s) and hosts.
Every Business2Business interaction boils down to Human2Human connection.
We prioritize the human aspect in our concept.
There are no hidden lounges, lot of speakers, exclusive contents… but a relaxed – yet superbly organized and professional – environment to sincerely enjoy strong and efficient networking.
Business with a smile is a formula that never fails!
Key Considerations for guiding you through a tested process
Assessment and Strategy Development
- Assessment and analysis of your destination
- Which MICE niche suits both your team and your destination the best?
- Which emmitive markets are the most interesting for your destination?
- Selection of focus for your B2B strategy.
Event Planning and Customization
- Event Tailoring: Customizing your event to meet specific goals.
- Budgeting and Resource Evaluation: Efficient financial planning and resource allocation.
- How to balance a serious event with fun, ensuring it is full of experiences?
Team Set Up and Training
- Team Selection and duty distribution; who is best at what? Program, Sales, Sponsors, Buyers, Operation, Marketing...
- Team Training: Equipping your team with specific necessary skills.
- Mentoring Your Team: Ongoing guidance and support for your team.
Recruitment and Implementation
- Hosted Buyer's Recruitment Support: Assisting in attracting the right participants.
- Implementation of Knowledge: Applying learned strategies effectively - execute!
- Calculating the positive experience and impact of your project
Proven
Track Record
30+ years of success in strongly evolving and changing MICE environment.
Experienced
Team
Experts with deep industry knowledge and incredible practical experience.
Client-Centric Approach
Customized solutions tailored to specific needs, no matter the client profile
Innovative
Strategies
Cutting-edge techniques to maximize the impact of our knowledge transfer.
