With decades of global expertise, we deliver tailored guidance and education to empower tomorrow’s Business Events Industry Leaders.

Try our Consulting Services in MICE – Meetings and Business Events Industry

Industry Experience

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30+ years of international experience in every single aspect of the MICE industry, including founding of B2B Tradeshows.

Successful Projects

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Successfully planned and executed MICE-related  projects worldwide including development, infrastructure and the highest profile events.

Passion for MICE in %

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Business Tourism industry deserves to be lived with passion, appreciated for its both professional and human values and shared aiming for excellence.

You probably know that MICE and business tourism guests spend 3–5 times more than leisure travelers. But it’s not just about the money. It’s also about powerful human element in bringing people together to share knowledge, build connections, and grow both personal and destination-wide intellectual capital. 

Some of MICE professionals might say that we are doing a noble job which impacts society and leaves a priceless and lasting legacy. Could you say they are wrong?

OUR SERVICES

MICEBOOST offers a comprehensive range of consulting services tailored to support your destination, venue, company—and most importantly, your PEOPLE in achieving stronger results in MICE and Hospitality industry.

A deep dive into your current MICE setup to identify strengths, weaknesses, and opportunities for improvement.

Expert insights and tailored recommendations to boost the impact and efficiency of your MICE operations 

Custom learning programs and workshops to equip your team with the knowledge they need to grow and succeed.

Interactive, hands-on sessions to give your staff the skills and tools to deliver standout MICE experiences.

Continuous support and oversight to ensure your MICE initiatives are executed smoothly and effectively.

One-on-one mentorship from seasoned MICE professionals to guide you through challenges and unlock opportunities.

Inspiring keynotes and expert talks at conferences, seminars, and industry events—delivered with insight and impact.

End-to-end project management by globally experienced MICE professionals—from concept to execution.

How can we help you grow?

MICE EDUCATION

Growing a successful MICE business takes more than a great venue, strong marketing, and a hardworking team. It also requires a wide range of specialized skills and knowledge.

Whether you’re starting from scratch or simply looking to sharpen your expertise, we’re here to support your growth at every level.

Our programs include tailored training, mentoring, supervision, and even hands-on project management—designed to help you thrive.

We also cover MICE technologies in depth, explained clearly—even for non-tech staff—because technology confidence is no longer optional.

MICE STRATEGY

The MICE industry drives demand beyond the peak tourist season—mainly in spring and autumn—and attracts guests who spend 3–5 times more than leisure travelers.

Naturally, attracting MICE business requires more than just promotion. It demands a smart, proactive, and targeted strategy.

Among many tools, B2B events with pre-scheduled 1-on-1 meetings remain the most effective way to build relationships and generate results. Those have been proven as a true relationship builder and business generator. And we don’t just advise on it—we even successfully run one ourselves.

MICE KEYNOTES

The pace of change in today’s world is unprecedented, making many roles more complex. Add to that a widening generation gap, and communication challenges can feel nearly impossible.

Where should you focus? How do you overcome these gaps? Which tactics truly drive results? And when does technology shift from a support tool to just another disruption?

Our keynotes, lectures, and panels help you explore and address these real-world challenges—offering practical insight backed by both experience and theory. 

We understand the industry inside out, yesterday and today, and we’re happy to shere that valuable knowledge.

News & projects

With us, you can count with...

Proven
Track Record

30+ years of success in strongly evolving and changing MICE environment.

Experienced
Team

Experts with deep industry knowledge and incredible practical experience.

Client-Centric Approach

Customized solutions tailored to specific needs, no matter the client profile

Innovative
Strategies

Cutting-edge techniques to maximize the impact of our knowledge transfer.

News & Projects

MEETEX 2025 finished with flying colors!
The seventh edition of MEETEX - one of the very few single-destination MICE B2B tradeshows (worldwide buyers, single destination suppliers) was held in Zagreb, April 1-3 2025 - with pre and post Fam trips. Happy and thankful to the team, partners, sponsors and our exhibitors!
ATLAS 2024 Valencia - one more opportunity for mixture of academia and business
It was Adem Braco's Suljic pleasure to participate again as a lecturer at the annual ATLAS conference. A wonderful event which gathers tourism professors from European universities.. and a few chosen "practicioners" as the academics like to call us businessmen :). Thank you all, it was an honor, looking forward to see you again in 2025!
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